Integration is winning in smartphone processors
10/15/2010 5:56 AM EDT
LONDON – Baseband-integrated applications processors are gaining market share in the smartphone market, according to market research firm Strategy Analytics.
The consultancy has said that baseband-integrated applications processors accounted for 28 percent of the total applications processors shipped to smartphones in 2007 and was up to 70 percent in unit terms in the first half of 2010.
The two different partitions cover two different market approaches: baseband-integrated applications processors serve a broad market with a cost competitive solution while stand-alone applications processors tend to serve high-performance devices with support for the latest features. This is because software and its supporting application processors can develop faster than broadband modem requirements.
Baseband integration can result in performance penalties and reduce the flexibility of an applications processor, tying it to a particular air interface. However, Qualcomm and ST-Ericsson are responding to this challenge and attempting to provide leading-edge performance in baseband-integrated chips.
“Qualcomm is driving the baseband-integrated applications processor market and is also closing the performance gap against stand-alone vendors such as Texas Instruments, Nvidia and Samsung,” said analyst Sravan Kundojjala in a statement. “By our estimates, Qualcomm’s smartphone applications processor unit shipment share increased from just 3 percent in 2007 to 19 percent in first half 2010.”
Stuart Robinson, Director of the Handset Component technologies service, said that smartphone OEMs are also divided on this issue with Nokia, RIM and HTC prefering integration while Apple, Samsung and Motorola prefer to use stand-alone applications processors.